Birch & Waite are an Australian premium food business who strive for perfection. But they were having huge issues with their online interaction. Visitors to their website weren’t able to easily access information needed about the two sides of their business - retail & consumer. Along with a range of navigation issues, the site wasn’t showcasing Birch & Waite’s premium brand image, nor showing what could be achieved using its superior quality products.
Through a sophisticated and innovative design, we clearly separated the site into two destinations. Everyday consumers and fans of Birch & Waite were now given a comprehensive recipe resource making it easy to search by both ingredients and products. Quick links to the retail site then allowed food industry professionals to scan product information, nutritional value and geolocate distributors nearby. Overall, we created a premium online experience for Birch & Waite that felt as fresh and unique as their brand.
- Unique visitors to the site rose by 263%
- The campaign was 1200% more effective than previous traditional activity