Problem To Solve
We were tasked to launch Genea Biomedx, a groundbreaking new company with the potential to take fertility medicine to a whole new level. Our problem was that traditionally the IVF science industry is rather stuffy and conservative, so we needed to attract attention in an exciting and innovative way.
We launched Genea Biomedx to the world at London’s ESHRE conference, the largest global gathering of reproductive experts every year. Breathing unexpected life into the category we designed the overall brand architecture, identity and positioning. Working in collaboration with Biomedx, we even influenced product design to aid state-of-the-art usability.
- 592 unique electronic sales leads were generated in just the first 3 days
- Pre-orders flooded in from around the world, requesting the instruments as soon as they were in market