Zoely is the only contraceptive pill designed specifically for 18 – 26 year olds. Our problem was that over 50% of our target market didn’t know that contraceptive pill brands contain different varieties of hormones, and that the pill that they were using may not be right for them.
To engage, educate and connect with this audience, we created a hyper targeted online and mobile campaign that highlighted the importance of choosing the right pill for your body. The campaign, in turn, encouraged young women to enquire about Zoely with their doctor.
- More than 600,000 users interacted with the online campaign
- Over 50,000 new visitors to the website
- 276% growth in sales for the first 15 weeks in market
- The campaign was recognised at the Davey Awards, The Prime Awards, The Global Awards and the Webbys
- 2013 Davey Awards: Silver in Marketing Effectiveness category
- 2013 Davey Awards: Silver in Display Advertising – B2C category
- 2013 Prime Awards: Finalist in Digital Excellence category
- 2012 Global Awards: Finalist in Consumer – Online category
- 2012 Prime Awards: Winner in Digital Excellence category
- 2012 Webby Awards: Honouree in Digital Campaign category