In the world of award shows the New York Festivals AME Awards is right up there with its single-minded focus on awarding work that works.
Why are the AMEs important? Because, like the IPAs, they look at the best work from around the world through the lens of effectiveness. Only work that demonstrates ground-breaking solutions to challenging marketing problems through strategic planning and creative execution is honoured. Winners are judged on measurable effectiveness and, at the end of the day, in the eyes of CMOs through to their stakeholders in the C-suite, that is the ultimate validation of whether a campaign is successful or not.
As an agency we have been focused on effectiveness and outcomes for well over a decade now and it’s why we rebranded earlier this year to include The Outcomes Agency as part of AFFINITY’s brand DNA. Like the AME Awards, we are single-mindedly focused on outcomes not outputs, which is why I was delighted as an AME-winning author last year, to be invited to the Grand Jury as a judge for this year’s entries.
With the year that was, this year sees some new categories introduced including: Health and Wellness (Products & Services); Socially Conscious Content (Creativity for Positive Impact); Professional Congresses, Technical Professional Materials/Communications, Digital Devices (Best New Use of Medium).
As the judging begins it will be interesting to see how the experiences of the past year have impacted brand marketing approaches and the measurable impact any resulting thinking has had on businesses and brands. Stay tuned for my post judging wrap up.
