Australia’s Most Effective Digital / Specialist Agency – 3 consecutive years

Potential Realised.

We’re a growth agency.

We see every business not as they are, but what they could be.

Pinpointing the right levers for profitable growth across the entire customer journey.

Who we are

An independent group focussed on building effectiveness.
Every business is different. And every business has different goals. This simple truth inspires us to make the AFFINITY Group different.

While others define themselves by their outputs – advertising, media, brand, CX, CRM, digital transformation, etc – we define ourselves by our impact.

Sure, we make what others do. But where we start is by using data to identify the important moments between you and your audience, then optimising and connecting the experiences that matter.

It’s not only helped us consistently deliver business-transforming outcomes. It's the reason we’ve been named by WARC Effective 100 as Australia's most effective digital/specialist agency for four years (2017, 2018, 2019, 2021).

Whether you have a vague idea of where you want to be, or a concise long-term vision, our mantra – Thinking first, Egos last, Outcomes always – will help you achieve it.
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What we can do for you

Brand & Creative

Human behaviour is at the heart of everything we do.
  • Brand Launches & Refresh
  • B2B & B2C Campaign Development
  • Brand & Corporate Identity Design
  • Creative Territory Development
  • Brand Architecture


A strategic approach that can make all the difference to success.
  • Media planning
  • Media Buying
  • Digital Buying – Premium, Exchange, Retargeting
  • Performance - PPC, SEM, SEO
  • Campaign Optimisation & Reporting

Customer Experience

Understand your customers and you’ll understand what matters to them.
  • Customer Journeys
  • CX Measurement
  • CRM Strategy and Campaigns
  • Service Design
  • New Product Development
  • Lead Generation & Prospect Nurture

Digital & Technology

Aligning technology and creative solutions into real-world design
  • Digital Strategy
  • Website Design and Development
  • Mobile / App Development
  • Business System Integration
  • CRM & Martech Implementation
  • Digital Transformation

Data & Research

The power of data underpins everything we do
  • Data Mining & Advanced Analytics
  • Predictive Modelling
  • Multivariate Positioning Tests
  • Qualitative and Quantitative Research
  • Benchmarking/ Tracking
  • Behavioural Design
  • Stakeholder Consultation/ Engagement

Our work


Turning a company’s ambition into reality through a ground up brand transformation

View case study

Narellan Pools

Diving into Data for Narellan Pools

View case study
An illustration of a diving mask with a graph reflected in it

Lion - Marketing Technology

Giving Lion its Roar Back

View case study

Lion - XXXX Beer

Getting Queenslanders to give a XXXX again

View case study
Flatlay images of the mobile-first digital work that Affinity completed for the XXXX State of Origin campaign in 2023

Lion - Heineken

Driving generation Z and Y to Heineken, at 370km/h

View case study
Flat-lay images of the mobile-first digital work that Affinity completed for Heineken and their F1 partnership in 2023

Tourism Central Coast

Have a Little Adventure

View case study


Don't Ignore a Cough

View case study
An advert for Prospan depicting a young girl blowing out her birthday candles as her family cowers at the far end of the family dining table because she has a cold.
Would you like to see more of our thinking?
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Checkout our full news feed for all the latest AFFINITY happenings
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Contact us

Get in touch and find out what we can do for you.
Business hours: 9–5.30pm, Monday–Friday
Call Luke on:
+61 2 8354 4400

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Our associations and partnerships

ADMA logo
Google Partner
Financial Review Best Places to Work logo
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Snowflake Partner Network logo