The Science of Creativity
What's it all about?
We believe in creativity that works, to solve really tough business problems. And we use the best of science and technology to do so.
Everything we do relies on data and the real-time information we unearth – because first, we must understand human behaviour before we can leverage it.
We walk every step along the customer journey, to empirically isolate the moments that matter most to your customers, and in turn, your business.
There’s a bunch of rhetoric out there about data, effectiveness and so on, but AFFINITY® has built a global reputation for proven effectiveness. Including Australia’s first Gold and Special Award at the 2016 IPA Effectiveness Awards – the most rigorous effectiveness competition in the world.
We’re ready to apply our minds to create results for you. So, give us a call if you’re interested in generating profit ROI, rather than stopping at media & PR metrics.
Drop us a message
Get in touch and find out what we can do for you
Or call during business hours (9am - 5.30pm Mon - Fri)
+61 2 8354 4400
Our Work
What we can do for you
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Business Intelligence
Human Behaviour is at the heart of everything we do
- Qualitative & quantitative research
- Media attribution
- Path to Purchase Modelling
- AFFINITY Connect - real time data reporting and visualisation platforms
- Analytics
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Brand & Planning
Applied thinking and gameplans for brand affinity
- New product development
- Brand and corporate identity
- Brand architecture
- Brand launches & refresh
- Lead generation & CRM
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Digital
Merging Technology and Creative Solutions into Real-World Design
- Digital Strategy
- Website design & development
- Advertising
- Mobile
- App development - all platforms
- Enhanced customer experience deployment (NFC, iBeacon, Augmented Reality)
- Business System Integration
- eDetailing platforms
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Media
Strategic media ideas can make all the difference to success
- Media planning
- Media buying
- Digital buying - premium, exchange, retargeting
- PPC / Search Engine Marketing
- Campaign optimisation & reporting
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Advertising & Design
The Art of Engaging people with brands
- Idea generation
- Integrated campaign development
- Logo design
- B2B selling & relationship materials
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Implementation
Our commitment to craft continues until the very end
- Digital development
- Production management
- Broadcast production - TV, radio, video
- Point of sale
- Trade show and exhibition stands
Blog
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Brand positioning? Brand campaign? Which is which? What’s what? 28th August 2018
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What the Eff!? A Huge effectiveness Award for AFFINITY! 6th July 2018
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Something the Social Club putt-putt together 4th June 2018
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Save Your GA Data Before It’s Too Late 3rd May 2018
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An “Apple” a day, Keeps the doctor away 13th March 2018
Affinity in the News
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AFFINITY wins creative account for NSW Electoral Commission Mumbrella - 13th December 2018
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AFFINITY wins prestigious President’s Prize at 2018 IPA Effectiveness Awards IPA UK - 9th October 2018
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AFFINITY Launches Central Coast Tourism Campaign B&T - 13th August 2018
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AFFINITY wins $4m media account with coffee machine maker De’Longhi Mumbrella - 29th June 2018
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The Science of Creativity WARC - 16th April 2018
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AFFINITY | Highest ranked Independent Media Agency at MFA Awards AdNews - 19th October 2017