What's it all about?

We believe in creativity that works, to solve really tough business problems. And we use the best of science and technology to do so.

Everything we do relies on data and the real-time information we unearth – because first, we must understand human behaviour before we can leverage it.

We walk every step along the customer journey, to empirically isolate the moments that matter most to your customers, and in turn, your business.

There’s a bunch of rhetoric out there about data, effectiveness and so on, but AFFINITY^® has built a global reputation for proven effectiveness. Including Australia’s first Gold and Special Award at the 2016 IPA Effectiveness Awards – the most rigorous effectiveness competition in the world.

We’re ready to apply our minds to create results for you. So, give us a call if you’re interested in generating profit ROI, rather than stopping at media & PR metrics.