• No 1 Digital Agency APAC
  • B&T Agency of the Year 2016
  • IPA Effectiveness Awards
  • 7 Effie Awards
  • Mumbrella Media Campaign of the Year 2017 & 2016
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We Are Affinity

A data-driven media, CX & advertising agency

Creating brand affinity doesn’t happen in one step. It’s a courting process. A process we call Considered Purchase™. Establishing a personalised connection with people over a series of tailored interactions.

This may include a tech platform, a TV commercial or even inspire new product innovation. But with technology continually changing how people engage, you can be sure it’s always a deeply considered approach.

In fact, everything we do relies on data and the real-time information we unearth - because to change human behaviour, we must first understand it.

Fuelled by understanding, we shape these learnings into intelligent creative communications. Snowballing influence with every interaction we ultimately build brand affinity, the sum of every touch.

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Get in touch and find out what we can do for you

Or call during business hours (9am - 5.30pm Mon - Fri)

+61 2 8354 4400

Our Work

What we can do for you

  • Business Intelligence

    Business Intelligence

    Human Behaviour is at the heart of everything we do

    • Qualitative & quantitative research
    • Media attribution
    • Path to Purchase Modelling
    • Affinity Connect - real time data reporting and visualisation platforms
    • Analytics
  • Brand & Planning

    Brand & Planning

    Applied thinking and gameplans for brand affinity

    • New product development
    • Brand and corporate identity
    • Brand architecture
    • Brand launches & refresh
    • Lead generation & CRM
  • Digital

    Digital

    Merging Technology and Creative Solutions into Real-World Design

    • Digital Strategy
    • Website design & development
    • Advertising
    • Mobile
    • App development - all platforms
    • Enhanced customer experience deployment (NFC, iBeacon, Augmented Reality)
    • Business System Integration
    • eDetailing platforms
  • Media

    Media

    Strategic media ideas can make all the difference to success

    • Media planning
    • Media buying
    • Digital buying - premium, exchange, retargeting
    • PPC / Search Engine Marketing
    • Campaign optimisation & reporting
  • Advertising & Design

    Advertising & Design

    The Art of Engaging people with brands

    • Idea generation
    • Integrated campaign development
    • Logo design
    • B2B selling & relationship materials
  • Implementation

    Implementation

    Our committment to craft continues until the very end

    • Digital development
    • Production management
    • Broadcast production - TV, radio, video
    • Point of sale
    • Trade show and exhibition stands

Blog

Affinity in the News

Associations and Partnerships