MEDIA growth

Only half your media is working. And we know which half.

Media is often the biggest marketing cost for any business; Australia invests over $30 billion in media each year. Yet it’s the line item with the biggest untapped potential. With growing channel options, dynamic platform and transparency challenges, along with relentless pace of technology changes, a large chunk of your budget is probably going to waste. Leading research from over 50 sources including System1 and Amplified Intelligence prove the scale of waste is at an all-time high when every dollar counts. If you feel like some of your media budget is being wasted, start your campaign against waste with our Media Waste Calculator.

CALCULATE YOUR MEDIA WASTE

Brand waste  in digital media 2023¹

of digital media spend is wasted¹

increase in Digital media wastage - 2023 v 2022¹

of media channels are under-funded²

of radio campaigns receive insufficient weekly investment²

of video ads are  “unviewable” ³

¹ Next&Co. ² Mutinex ³ Vindico

Recover Media Waste

Uncover, quantify and fix your media waste with Media+.™

AFFINITY’s Media+ can identify exactly where your media is leaking performance, quantify it, and fix it to unlock growth for your brand. It’s not just another audit. It’s measurable, provable outcomes.

01. Discover

Take a free self-assessment with AFFINITY’s Media Waste Calculator. In just a few minutes questions, our algorithm will provide a health check on your brand’s media.

02. Diagnose

AFFINITY’s Media+ Diagnostic conducts an accurate assessment of your media performance, targeting and measurement systems to identify leakage and growth potential.

03. Deliver

AFFINITY provides full-funnel media planning and optimisation, powered by data and technology to not only address the media waste but realise your brand’s marketing potential.

Uncover today

Media Waste Calculator

According to research, you’re most likely wasting sizeable chunks of your media budget. But how much?

Our Media Waste Calculator uses a bespoke algorithm to provide a FREE, no-obligation assessment of your brand’s potential media wastage, in less than five minutes and just three questions.

Approximations are fine, but the more accurate you are, the more accurate the result will be.

01.

What is your annual media budget?

Minimum budget of $500,000 AUD per year.

02.

What is your allocation between brand/performance?

The total of Brand and Performance must equal 100%.

Brand:

Performance:

Total:

03.

Approximately, how do you split both your brand and performance marketing across different channels?

Each column must total 100%

	Brand (%)	Performance (%)
TV:
Radio:
Print:
OOH:
Search:
Social:
Digital Video:
Digital Display:
Digital Audio:
Other:
Total:	-	-

Let’s chat

Make every media dollar drive real growth.

Talk to our Media Effectiveness experts about how to reduce (or eliminate) ineffective media spend to unlock the full potential for your brand.

Trusted by Growth-hungry Brands

If you feel like you’re wasting some of your media budget, you’re probably right.

Potential Realised

Are you ready to realise your potential? Whether you want to put your brand, or your career, on the path to growth we should chat.
Call AFFINITY’s CEO, Angela Smith, on + 61 409 911 400.

Let's talk