Blog

We’ve been thinking…

The thoughts from our team of Bright Sparks have been quoted, debated, glorified and vilified. But hopefully never ignored. Read on to see what you think.

Are you A/B testing because everyone else is?

Are you A/B testing because everyone else is?

26th August 2024

Angela and Luke, group CEOs from AFFINITY

Realising Potential: AFFINITY’s transformation into a Growth Accelerator

7th August 2024

A hand-drawn illustration of a brain connected to servers

What does powered by AI really mean?

5th August 2024

A lady thinking at her laptop. A yellow line si drawn over the image and is threaded through an illustration of a funnel

The Three Funnel Strategies Your Marketing Needs

6th June 2024

A cool young lady wearing headphones and a blind fold has been illustrated over her eyes

Why Are Gen Zs Ignoring Your Influencer Content?

29th May 2024

Someone writing with a notepad and pen

A Freelance Writer’s View on the State of Agency Briefs

15th May 2024

Someone lying on their back with their New Balance sneakers kicked up into the air. There is sparkles drawn on the image

From Daggy to Desirable: How New Balance Sales Doubled in 10 years

1st May 2024

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A trendy person wearing Crocs, and the crocs are outlined in yellow

Crocs to Sippy Cups

24th April 2024

A lady in a dentist chair

From Jawbreakers to Rule Breakers

10th April 2024

People at a board desk on a video call

Calculated Craziness

27th March 2024

Who Cares About Brand Safety Anymore?

13th March 2024

A tightrope walker walking over water viewed from above.

Hungry For Risk?

28th February 2024

A street sign for "Madison Ave" in New York city. A yellow illustrated line loops around it with a skull and cross bones connected to it.

Where Did It All Go Wrong For Ad Agencies?

7th February 2024

How Pop Culture Can Power-Up Your Brand

1st February 2024

Out-of-home media displays with angel wings illustrated on them

You’re Wasting 50% Of Your Media Budget. Have I Got Your Attention?

24th November 2023

Why ‘The Anatomy of Humbug’ Is A Must Read For The Ad World

8th November 2023

The Kano Model, A Playbook For Better Products

The Kano Model, A Playbook For Better Products

13th October 2023

A hand stopping a series of dominos from falling

How Crisis Management Can Help Us Manage Agency Life

6th October 2023

An origami ship with flags illustrated on it, leading other ships.

Digital Effectiveness: Build An Arsenal Of Leadership Styles

29th September 2023

A robot's hand playing chess and defeating the Queen with a pawn.

How To Effectively Use A.I. As A Strategist

22nd September 2023

How Strong Employee Engagement Can Drive Profitability

How Strong Employee Engagement Can Drive Profitability

15th September 2023

An influencer framed by a ring-light capturing a video selfie with hearts illustrated on top of the photo

Mastering The Art Of Influencer Selection

8th September 2023

What A Strategist Learned At Award School

What A Strategist Learned At Award School

1st September 2023

A hand holding up an old Nokia mobile phone, with an illustrated loading icon drawn on the screen

How A Dumb Phone Recovered My Undivided Attention

26th August 2023

How Authentic Is Your Brand Authenticity?

10th August 2023

A lion roaring with an illustrated thought bubble containing a trophy inside it

Five heavy-metal thoughts following Cannes ‘23

27th July 2023

Hands holding up a cardboard cutout of a speech bubble.

Should I swear? F*ck yeah!

18th July 2023

A goldfish in a bowl with an illustrated thought-bubble containing a question mark

8 ways to beat the 8 second advertising challenge

4th July 2023

Potential Realised

Are you ready to realise your potential? Whether you want to put your brand, or your career, on the path to growth we should chat.
Call AFFINITY’s CEO, Luke Brown, on + 61 2 8354 4400.