News

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Wins, new Bright Sparks, thought pieces, media mentions, gossip and awards. You’ll find it all here.

Affinity expands ActewAGL account to media buying

Ad News - 25th June 2025

AFFINITY CEO among leaders to judge the 2025 Next of the Best Awards

Mediaweek - 8th May 2025

AFFINITY strengthens creative firepower with key internal promotion

mediaweek - 26th March 2025

‘In a league of their own’: Posca appoints AFFINITY as media partner

Mumbrella - 12th December 2024

Angela Smith: Ageism Is Our Industry’s Blind Spot – And It’s Hurting Us All

B&T - 5th December 2024

AFFINITY has strengthened its media capabilities with the addition of two senior hires

Mediaweek - 3rd December 2024

AFFINITY win Silver at the 2024 IPA Effectiveness Awards

AFFINITY Wins Third IPA Silver Award

B&T - 10th October 2024

AFFINITY launches whitepaper to equip businesses for Australia’s Privacy Act reforms

Mi3 - 4th October 2024

The real reason behind Nike’s US$27.5 billion loss: A cautionary tale of growth gone wrong

Mi3 - 30th September 2024

AFFINITY’s Luke Brown: Why you should care about the Google ad tech trial

Mediaweek - 24th September 2024

UTS Business School Launches Ethical Business-Focused Campaign Via AFFINITY

B&T - 17th September 2024

Cresco Data recruits AFFINITY to launch ‘MarketPlace Maximizer’

Mi3 - 11th September 2024

Experience Advocacy Taskforce & AFFINITY Launch New Website

B&T - 1st September 2024

‘We are a business, not an agency’: AFFINITY repositions as growth accelerator

Mediaweek - 28th August 2024

ActewAGL Selects AFFINITY for Full Marketing Remit to Drive Growth Acceleration

LBB Online - 26th August 2024

The only Aussie agency to be shortlisted IPA Effectiveness Awards 2024

AFFINITY named only Aussie company shortlisted for IPA Effectiveness Awards

Mumbrella - 22nd August 2024

‘The start of great things to come’: Gavin Sommer joins AFFINITY as general manager

Mediaweek - 18th July 2024

B&T

Young Guns Versus the Old Guard: Who Adds More Value to our Industry

B&T - 3rd June 2024

Peter Mountford

Peter Mountford: Three wishes for freelance agency briefs

Mediaweek - 31st May 2024

Vaughan and Fong

AFFINITY Expands Creative Division with New Appointments

mi3 - 30th May 2024

AFFINITY’s New ECD on Championing Courageous Creativity

LLB Online - 28th May 2024

Mumbrella Awards 2024 Shortlist

AFFINITY Shortlisted for Prestigious 2024 Mumbrella Awards

Mumbrella - 16th May 2024

Angela Smith

Fast 10: BT Talks Brand Rituals, Keeping it Fresh and DE&I, with AFFINITY Media’s Angela Smith

B&T - 16th May 2024

IMAA

IMAA celebrates Female Leaders of Tomorrow graduates

Mediaweek - 10th May 2024

Caspar Yuill

Caspar Yuill: New Balance’s resurgence from daggy to desirable

Mediaweek - 9th April 2024

Angela Smith

Angela Smith: Not taking risks is the riskiest choice of all

Mediaweek - 3rd April 2024

Vaughan Townsend

Vaughan Townsend: Where did it all go wrong for ad agencies?

AdNews - 27th March 2024

This year AFFINITY’s worked with Worley on a full global rebrand, and we’re proud it’s now featured on Mumbrella.

Mumbrella - 28th November 2023

AFFINITY’s sustainability focused rebrand for our client Worley was also featured on B&T

B&T - 28th November 2023

Worley Rebrand Office Space

AFFINITY’s new Worley rebrand, which focuses on sustainability, is featured on Mediaweek

Mediaweek - 28th November 2023

AFFINITY’s Christian Di Virgilio’s review of ‘The Anatomy of the Humbug’ featured on B&T

B&T - 9th November 2023

AFFINITY Media CEO Angela Smith chairs panel discussion at IMAA’s ‘Who’s Who in the Media Zoo’ event

Mediaweek - 8th November 2023

Angela Smith is #38 on Mediaweek’s Media Agency 50 Power List

Mediaweek - 8th November 2023

Luke Brown is #32 on Mediaweek’s inaugural Creative Agency 50 Power List

Mediaweek - 7th November 2023

Caspar Yuill is featured on B&T about how a dumb phone recovered his undivided attention

B&T - 8th September 2023

AFFINITY Bright Spark Christian Di Virgilio’s landed in AdNews Australia for his idea, The Diamond Pencil.

AdNews - 16th August 2023

AFFINITY CBO Angela Smith on does the advertising industry need a reality check?

Campaign Asia - 16th August 2023

How authentic is your brand authenticity? Luke Brown shares his thoughts with Mumbrella

Mumbrella - 11th August 2023

IMAA launches Female Leaders of Tomorrow programme, with Angela Smith as IMAA DE&I Council Chair

AdNews - 1st August 2023

‘We’re thrilled to launch our Female Leaders of Tomorrow programme.’- Angela Smith IMAA DE&I Council Chair

Media Week - 1st August 2023

Five heavy-metal thoughts following Cannes ’23

B&T - 27th July 2023

Will Barbie mania last forever? Dani Collins shares her thoughts with AdNews

AdNews - 20th July 2023

Meta’s record $2 billion data fine is a punishment for change inertia

Mumbrella - 1st June 2023

Our CBO Angela Smith discusses navigating the challenges of 2023

Mediaweek - 29th May 2023

Caspar Yuill on getting an incredible advantage in the age of AI

Mumbrella - 3rd May 2023

CSO Will Nichols shares his thoughts on AI-led execution from KitKat & Maurice Blackburn

Mumbrella - 13th April 2023

Head of Digital Rob Mills is rethinking the subscription business model

Mumbrella - 23rd February 2023

Lukass Strungs on Getting product placement past a cynical audience

Mumbrella - 17th January 2023

Sue Cant on why she moved to an independent agency

AdNews - 26th July 2022

Angela Smith adds opinion to ‘What corporate actions supporting reproductive rights tells us about talent & brand management’

CMO - 8th July 2022

Angela Smith comments on ‘Brands returning to traditional advertising’

AdNews - 30th May 2022

Why these media agencies are rated the best places to work

AdNews - 3rd May 2022

AFFINITY tops AFR BOSS Best Places to Work list

AdNews - 28th April 2022

AFFINITY’s ‘Thinking Thursdays’ to banish meetings overload

SmartCompany - 27th April 2022

Thursdays unleash the power of thinking at AFFINITY

AFR - 27th April 2022

AFFINITY appointed as digital partner for Lion

Mumbrella - 8th April 2022

AFFINITY’S Sue Cant comments on the resurgence of cinema and more

AdNews - 4th March 2022

AFFINITY’S Sue Cant tells us what’s in store for media in 2022

AdNews - 16th December 2021

What word would you kill? AFFINITY CEO Luke Brown shoots down buzzwords

Mumbrella - 15th December 2021

Predictions for 2022 – AFFINITY’S Luke Brown comments

AdNews - 15th December 2021

AFFINITY’s Sue Cant on Foxtel’s plans for 2022

AdNews - 28th October 2021

AFFINITY Study reveals big-name brands were winners during lockdown

B&T - 27th October 2021

AFFINITY primed for post lockdown boom

Mumbrella - 26th October 2021

AFFINITY joins 100 other Independent Agencies in IMAA

AdNews - 26th October 2021

Why AFFINITY is in the best places to work list

AdNews - 17th May 2021

AFFINITY places top 10 in AFR BOSS Best Places to Work

AFR - 21st April 2021

AFFINITY CEO Luke Brown on Privacy Wars – Featured on Mi3

Mi3 - 17th March 2021

AFFINITY wins big at the 2020 IPA Effectiveness Awards

Campaign Brief - 13th October 2020

AFFINITY snares former DDB Sydney Track Director Will Nichols in CSO Role

B&T - 30th September 2020

AFFINITY Announced as a Finalist for the 2020 Australian Effie Awards

Mumbrella - 13th August 2020

AFFINITY awarded in top 5 for New York Festivals AME Report for 2020

Campaign Brief - 3rd July 2020

AFFINITY scores 4 silvers at NY Festivals 2020 AME Awards

Campaign Brief - 26th May 2020

AFFINITY has scored four finalists for ‘Building a big brand from Little Adventures’ at the 2020 AME’s

Campaign Brief - 4th May 2020

AFFINITY ‘Couch to Coast’ campaign wins silver in global WARC Media Awards

Campaign Brief - 7th February 2020

JOUST appoints AFFINITY as new full-service agency

B&T - 13th November 2019

AFFINITY featured in AdNews Better Workplaces””

AdNews - 26th September 2019

AFFINITY announced as a finalist in B&T Agency of the Year Awards

B&T - 20th September 2019

AFFINITY announced as MFA Awards finalists for 2019

AdNews - 1st September 2019

Dog of the Month: Milo

AdNews - 28th August 2019

Advertising’s antidote to the pitch

B&T - 26th August 2019

AFFINITY abolishes account management

AdNews - 22nd August 2019

AFFINITY Win $5M Fisher & Paykel Media & Digital Account

B&T - 8th July 2019

Sausage sizzles, lamingtons and cake stalls star in NSW election ads

Mumbrella - 21st February 2019

AFFINITY wins creative account for NSW Electoral Commission

Mumbrella - 13th December 2018

AFFINITY takes out prestigious President’s Prize at the 2018 IPA Effectiveness Awards in London

Campaign Brief - 10th October 2018

AFFINITY wins prestigious President’s Prize at 2018 IPA Effectiveness Awards

IPA UK - 9th October 2018

AFFINITY Launches Central Coast Tourism Campaign

B&T - 13th August 2018

AFFINITY wins $4m media account with coffee machine maker De’Longhi

Mumbrella - 29th June 2018

The Science of Creativity

WARC - 16th April 2018

AFFINITY | Highest ranked Independent Media Agency at MFA Awards

AdNews - 19th October 2017

AFFINITY wins 2017 Gold Effie for Best Use of Data

WARC - 12th September 2017

AFFINITY – Australia’s Most Effective Independent Agency

Campaign Brief - 26th June 2017

Coast’s $1.6M tourism contract goes to Sydney ad firm AFFINITY

The Daily Telegraph - 9th June 2017

The programmatic debate is simplistic, naive and just plain wrong

Mumbrella - 27th March 2017

AFFINITY Wins Warc Grand Prix Media Award

B&T - 10th February 2017

AFFINITY wins Gold and a Special Award at IPA Effectiveness Awards

B&T - 5th November 2016

What I Wish I’d Said At The AC&E Awards: AFFINITY’s Luke Brown

B&T - 28th October 2016

When it comes to digital media, you’re being ripped off!

MUMBRELLA - 23rd September 2016

Affinity works out how to predict a cough

The Stable - 21st September 2016

Potential Realised

Are you ready to realise your potential? Whether you want to put your brand, or your career, on the path to growth we should chat.
Call AFFINITY’s CEO, Luke Brown, on + 61 2 8354 4400.