Media+
Media is the fuel for growth but most brands are running on half a tank
There's a fallacy in modern marketing that being everywhere means being effective. But insufficient reach, fragmented budgets and vanity metrics leave real growth on the table. We call BS. Your media should work harder. Spreading budget across more channels more thinly doesn't increase effectiveness - it hurts it. Media+ is how AFFINITY helps ambitious businesses unlock the full value of their media investment by aligning media with data and technology to deliver measurable growth.
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CHANNELS PER CAMPAIGN, AS A BRAND AVERAGE
OF MEDIA CHANNELS ARE UNDERFUNDED
OF DIGITAL ADVERTISING IS NOT FIT FOR PLATFORM
OF RADIO CAMPAIGNS RECEIVE INSUFFICIENT WEEKLY INVESTMENT
Media. Data. Tech. Exponential Together.
Media+ is AFFINITY’s approach to realising untapped growth potential. It’s not about spending more, it’s about spending smarter.
We combine strategic media planning, advanced data modelling, and a deep understanding of the real value of media technology to make sure your investment isn’t just active – it’s effective.
Strategic Planning
Designed to drive real reach, not just surface- level impressions. We build media that builds brands.
Diagnosing with Data
From econometrics to platform diagnostics, we reveal the growth gaps and redirect budget towards what moves the needle.
The Right Technology
From attention metrics to automation, we have a hands-on approach to deploying tools only when they enhance effectiveness - not to tick a box.
When you know where to look, waste isn't hard to find.
Our work doesn't start with the buy - it starts with the truth. Add once we know where growth is leaking, we don't optimise around it. We fix it.
Data-driven targeting allowed maximised exposure of our insightful campaign to exactly the right audience - and only at their tipping points of purchase consideration - delivering fame-changing results.
23% increase in sales
30% reduction in wasteful media spend
54:1 incremental profit
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This industry has confused activity with effectiveness.
Easy growth made everyone look good. Media plans got bloated. Metrics got murky. And efficiency got mistaken for effectiveness.
But today, the tolerance for waste is gone. Your CFO wants proof. Your board wants growth. And to get that, your media needs to deliver – not just run.