Media+
Media is the fuel for growth but most brands are running on half a tank
Growth isn't easy anymore (if it ever was). After 28 years of consistent economic growth, media waste was hidden - and with such buoyant conditions, under-performance could pass for effectiveness. But today, every dollar counts. Most brands aren't under-spending - they're under-delivering. Media+ is how AFFINITY helps ambitious businesses unlock the full value of their media investment — by aligning media with data and technology to deliver measurable growth.
Learn moreMore channels, more touchpoints, more waste.
There's a fallacy in modern marketing: that being everywhere means being effective. But insufficient reach, fragmented budgets and vanity metrics leave real growth on the table. We call BS. Your media should work harder.
Spreading budget across more channels more thinly doesn't increase effectiveness - it hurts it.
True growth comes from delivering sufficient exposure on the right channels, not chasing coverage at any cost. Media+ finds and fixes the silent inefficiencies killing your growth.
CHANNELS PER CAMPAIGN, AS A BRAND AVERAGE
OF MEDIA CHANNELS ARE UNDERFUNDED
OF DIGITAL ADVERTISING IS NOT FIT FOR PLATFORM
OF RADIO CAMPAIGNS RECEIVE INSUFFICIENT WEEKLY INVESTMENT
Media. Data. Tech. Exponential Together.
Media+ is AFFINITY's approach to realising untapped growth potential. It's not about spending more it's about spending smarter.
We combine strategic media planning, advanced data modelling, and a deep understanding of technology's real value to make sure your investment isn't just active - it's effective.
Strategic Planning
Designed to drive real reach, not just surface- level impressions. We build media that builds brands.
Diagnosing with Data
From econometrics to platform diagnostics, we reveal the growth gaps and redirect budget toward what moves the needle.
The Right Technology
From attention metrics to automation, we have a hands-on approach to deploying tools only when they enhance effectiveness - not to tick a box.
When you know where to look, waste isn't hard to find.
Our work doesn't start with the buy - it starts with the truth. Add once we know where griwth is leaking, we don't optimise around it. We fix it
I learn more in a few weeks at Affinity than I did in four years at university. The work is fascinating and challenging, every day I’ve been given the space to think and learn, and my colleagues are always eager to share their decades worth of experience.
Lukass Strungs, Strategist
1 / 4
AFFINITY have managed to cultivate a bonding experience by building a passionate and intelligent team that connect through challenging each other to produce work we’re all collectively proud of.
Rob Mills, Head of Digital
2 / 4
Learning and development is taken very seriously. Initiatives like Library Hour, where we take an hour on Tuesdays to turn our emails off and focus on something we’re learning, don’t just mean you get an extra hour to study. It also means that everyone in the company is encouraged to develop and grow.
Caspar Yuill, Sr. Strategist
3 / 4
AFFINITY really is a growth accelerator, and not just for businesses. The growth I have personally observed from my time here is exponential. It is a space for creativity and excellence to thrive because of how open, kind and intelligent everyone is, and you can really observe that in the work we produce.
Annabelle Harrington, Strategy Coordinator
4 / 4
This industry has confused activity with effectiveness.
Easy growth made everyone look good. Media plans got bloated. Metrics got murky. And efficiency got mistaken for effectiveness
But today, the tolerance for waste is gone. Your board wants growth. Your CrO wants proot. And your media needs to deliver - not just run.
UNCOVER YOUR POTENTIAL
There's still potential in your budget. Let's go find it.
If your suspect your media could be doing more to grow your bottom line - you're probably right. Lest us show you where the potential is hiding, and how Media+ can help unlock it.
Call Luke on 0044 4538 20 or email us at:
da.ytiniffa@worg