Proudly independent, AFFINITY has been delivering connected experiences and more for our clients for over 18 years. We’ve been Australia’s most effective digital specialist agency for the last three years, and have worked hard to find the right balance of data, technology and creativity.
We also changed our model, removing account service and giving clients direct access to strategists as their primary contact, while project managers look after workflow. This innovation significantly improved our approach to delivering outcomes, as we began having strategic conversations from the beginning of the process. Since then, we’ve been appointed to major government accounts at Federal, State and local levels and our business has doubled in size.
Officially opened our doors in our original location in Sydney’s inner-west on Flood St, Leichhardt.
Hired our first Data Scientist, a significant pivot from the rest of the industry. (At the time, the only other Data Scientist in the country worked at the CSIRO.)
Ground-breaking work for Narellan Pools released, reduced media spends by 30% whilst increasing sales 23%. Subsequently acknowledged as the world’s best data-driven campaign, and written up in multiple marketing & business texts.
Australia’s first ever Gold winner at the UK’s IPA Effectiveness Awards
Produced the world’s first real-time cough predictor for kids’ cough remedy, Prospan, then developed an algorithm to only turn on programmatic media suburb by suburb when the right conditions were met.
Winner IPA President’s Prize for Best Use of Tech, Data & AI
Appointed CRM & CX agency for Hyundai, helping transform their customer journeys and the use of their own data to drive repurchase, servicing and smarter media decisions.
Named in the WARC Effective 100 as Australia’s most effective digital/specialist agency for the 3rd consecutive year (2017/2018/2019)
Awarded the Tim Broadbent Prize for the Most Effective International Campaign at the IPA Effectiveness Awards for our long-running work with Tourism Central Coast.
Appointed by Bridgestone to lead a business transformation including defining a world first new product innovation, improving their CX and architecting their enterprise technology.
Appointed by Lion to elevate the digital experience across 23 brands through creative and social campaigns, transformation of their entire digital infrastructure including new martech implementation
Formally launched AFFINITY Media to offer focus in media buying and consulting
Today, brands are built on the sum of experiences that a customer or prospect has with them. And we use our thinking, informed by data, to identify and connect the experiences that truly matter. We call this the Connected Experience™.
It also sounds simple, but it’s very rare (especially in today’s business culture), to be able to step back, and truly think about what’s going to make a real difference. That’s why we’ve rebuilt our business model around ensuring there is time to think.