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We always put thinking first

Our story

Fiercely independent thinking. Growth guaranteed.

We’re not an ad or marketing agency, we’re a growth accelerator.

We are defined by our ability to diagnose the right opportunities for growth through proven systems. And our ability to design strategic and creative initiatives to leverage these opportunities and successfully implement them to realise potential.

We’re fully integrated, fully accountable, fully capable to ensure you grow. Guaranteed.

The AFFINITY you see today began with an epiphany in Austin, Texas. In 2012 at SXSW, we got a glimpse into the future. Whilst others were dreaming of managing communities online, we saw the potential of data. We were quite alone. Just one of just two organisations advertising for a data scientist, we weren’t just ahead of the curve, we effectively created it. First with our pioneering work for Narellan Pools and then subsequently for so many others, we have weaponised data to deliver outstanding incremental profit growth. So much so, we’ve been recognised as Australia’s most effective specialist agency over four years (WARC Effective 100 Index).

But we’re so much more than the sum of our data – we have created an environment and a team that fosters extraordinary thinking that drives measurable growth. Creatives, strategists, scientists all. We are united in our love for problem solving, brand, technology and beauty coming together to create genuine business growth.

Our timeline

2002

Officially opened our doors in our original location in Sydney’s inner-west on Flood St, Leichhardt.

2012

Hired our first Data Scientist, a significant pivot from the rest of the industry. (At the time, the only other Data Scientist in the country worked at the CSIRO.)

2015

Ground-breaking work for Narellan Pools released, reduced media spends by 30% whilst increasing sales 23%. Subsequently acknowledged as the world’s best data-driven campaign, and written up in multiple marketing & business texts.

Australia’s first ever Gold winner at the UK’s IPA Effectiveness Awards

2016

Produced the world’s first real-time cough predictor for kids’ cough remedy, Prospan, then developed an algorithm to only turn on programmatic media suburb by suburb when the right conditions were met.

Winner IPA President’s Prize for Best Use of Tech, Data & AI

2017

Appointed CRM & CX agency for Hyundai, helping transform their customer journeys and the use of their own data to drive repurchase, servicing and smarter media decisions.

2019

Named in the WARC Effective 100 as Australia’s most effective digital/specialist agency for the 3rd consecutive year (2017/2018/2019)

2020

Awarded the Tim Broadbent Prize for the Most Effective International Campaign at the IPA Effectiveness Awards for our long-running work with Tourism Central Coast.

2021

Appointed by Bridgestone to lead a business transformation including defining a world first new product innovation, improving their CX and architecting their enterprise technology.

2022

Appointed by Lion to elevate the digital experience across 23 brands through creative and social campaigns, transformation of their entire digital infrastructure including new martech implementation

2023

Formally launched AFFINITY Media to offer focus in media buying and consulting

Helping you achieve

Inspired thinking. Lasting impact. Business-transforming outcomes.
Today, brands are built on the sum of experiences that a customer or prospect has with them. And we use our thinking, informed by data, to identify and connect the experiences that truly matter. We call this the Connected Experience™.

It also sounds simple, but it’s very rare (especially in today’s business culture), to be able to step back, and truly think about what’s going to make a real difference. That’s why we’ve rebuilt our business model around ensuring there is time to think.

Critical thinking. Creative thinking. Commercial thinking.

We’ve also placed our thinkers where they should be. Accessible, accountable and available to you. Not locked away in silos with account management running interference.

Contact us

Get in touch and find out what we can do for you.
Business hours: 9–5.30pm, Monday–Friday
Call Luke on:
+61 2 8354 4400

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Our associations, partnerships and platforms

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