At AFFINITY, we want to be recognised as the most effective agency on the planet.
And our process reflects this ambition. At the start and end of any project, we assess our ideas and initiatives based on two key things: objectives and outcomes achieved. These two key elements represent the essence of the Effies, can you prove:
· Your work had a high degree of difficulty
· Your work unequivocally drove the results
· The results themselves are impressive in the context of the objectives
We might be a little biased, but we thought our work checked all these boxes.
That’s why we were thrilled to hear that 133 judges thought so too, making us finalists in 4 out of the 4 categories we submitted for this year:
· Use of data
· Return on investment
· Travel, Leisure and Media
· Long term effects
Now the waiting game starts with the winners announced on 30 October. Stay tuned!
