AFFINITY collected its first ever Grand Prix prize overnight in London at the WARC Media Awards.
Given that WARC is a global platform championing marketing & advertising best practice, evidence and insights in the pursuit of effectiveness, we’ve been fans for a long time. So when WARC called for entries in their new Media Awards competition last year, we leapt at the chance to showcase our data-driven smarts.
‘‘Communications and creative planning are intertwined. To deliver impact and relevance in a connected world you can’t do one without considering the other.’’
Sarah Mansfield, VP Global Media, Unilever, Europe and Americas, Chair of Effective Channel Integration Judging Panel, Warc Media Awards 2016
The brief was to demonstrate communications planning that makes a real difference to business results. We also warmed to the notion that the awards were progressive enough to specify that they were looking for entries to “show how data and analytics are revolutionising communications planning in real time” – our sweetspot at AFFINITY.
So, 3,000 words and almost five months later, we were understandably excited to learn we’d be selected as the best of the best in Effective Use of Data amongst some huge brands from across the world including Unilever, Google, KitKat and Europcar.
Chair of the judging panel, Sital Banerjee, Global Head of Media, Philips, commented on the campaign: "They turned things around with a declining budget and were able to leverage data. That stood out for me."
With our commitment to delivering proven effectiveness, it’s a particular thrill to be installed into the WARC repertory at such a stellar level: as a gold, Best Data Insight special prize & ultimately the Grand Prix winner!
Read our award winning case study published on WARC here:
Or for the time-pressed, watch our two minute case study.