Way back in December, right in the middle of festive season craziness, the Affinity crew were quietly pitching for a beautiful piece of business. After taking on 5 other top Sydney agencies, we received the perfect early Christmas present – a brand new client called Genea. And what an amazing service they offer – world leading fertility assistance for couples wanting a baby. From the day we got the call it’s been go,go, go.
Rather than just gloat on the fact we’d won without actually having anything to show for it, we’ve waited until our first major piece of work was ready to share. So here it is the print ad portion of an integrated campaign, loud and proud.