Merry Gif-mas from Affinity


The festive season’s here, and this year we thought we’d send our Christmas wishes a little differently.

It’s an ode to one of the big trends of the year – something a bit digi, something old, but something that is being used in new, fun and exiting ways: GIFs! Popping up in the 80′s GIFs invaded the internet this year: expressing reactions and creativity, from awkward moments on buzzfeed, to life in advertising, to artists exploring how far they could push the gif. Even brands like Adidas have used them to promote great sporting moments.

So here’s cheers to the good old GIF. Here is the first Christmas themed GIF we’ve made and we’ll be posting two more in the next few weeks, we hope you enjoy them. May all your Gif-mas wishes come true.

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