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July 8, 2019

AFFINITY appointed as Fisher & Paykel’s agency partner

After demonstrating great results with Fisher & Paykel’s In-Home Service Division, delivering an immediate uplift and cost saving of 600%, AFFINITY have been appointed as Fisher & Paykel’s full-service strategic media and digital agency across the entire suite of products. 

We worked hard to prove our ability to navigate the increasingly competitive retail world using media as a source of business intelligence rather than a buying function and to deliver measurable results.

In the words of our fabulous new client, Richard Babekuhl, Head of Marketing at Fisher & Paykel: “Fisher & Paykel is undergoing an exciting time of transformation as we close in on achieving our objective of the #1 premium appliance brand. We needed a proven performer in marketing effectiveness to unlock our full potential, particularly with an incredible pipeline of new products and industry-leading website to launch in the coming months. We know we’ve found that progressive, results-driven partner in AFFINITY, and we look forward to seeing similar results to the successful pilot with our total media investment.”

And from us at AFFINITY, “From the outset, we knew we were likeminded thinkers wanting to use the power of media intelligence to grow brand reputation whilst ensuring we improve the bottom line.”

We think it’s an absolute privilege to be able to help strengthen such an iconic brand in a demanding market place. We love the challenge and are thrilled to have already added significant measurable value to the business with our first few initiatives.

Fisher & Paykel is a leading kitchen and laundry brand that has been designing products since 1934 and has grown into a global company operating in 50 countries and manufacturing in Thailand, Mexico, China and Italy. 

This signals an exciting addition to the growing ranks of amazing retail brand partners for AFFINITY – we’re looking forward to cooking up some pretty hot results for Fisher & Paykel in the coming months (insert groan here!).


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