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Turning a company’s ambition into reality through a ground up brand transformation


  • Worley's rebranding journey wasn't just about a new logo or tag line, it was about articulating their commitment to sustainability and social responsibility
  • United over 50,000 staff across 45 countries around a single brand purpose

The Challenge

Worley, an ASX-listed global provider of professional services in energy, chemicals and resources had ambition to be a dynamic leader in sustainable change. Our role was to ensure they were able to look, feel and articulate their business strategy to make that ambition a reality.

With multiple business units, diverse projects and 45 countries all with competing priorities, we ran global roadshows and stakeholder engagement sessions to gain a meaningful understanding of the business to ensure Worley could have a truly lived brand.

From robust insight, we were able to create a completely new and distinctive brand platform. The new brand has already re-energised and harmonised a huge and disparate team to collectively focus on the future, transforming the business inside and out.


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