Three more finalist nominations in the AC&E Awards
We’re privileged to be recognised once again for effectiveness through the use of data. This time as part of the AC&E Awards who’ve given us a nod as finalists in the Media Campaign, Data Strategy and Data Analytics & Planning categories.
The AC&E’s were established by ADMA last year to replace its long-running ADMA awards program and to set a new direction for the industry: to only reward those campaigns that were both creative and effective in equal measure.
“The AC&E Awards are truly representative of the rapidly evolving marketing, media and advertising landscape and we were pleased the industry supported our stance when we launched the new awards in 2014,” says Jodie Sangster, ADMA CEO.
It’s especially rewarding since ADMA is the Association for Data-driven Marketing and Advertising, the principal industry body for information-based marketing and advertising as well as the largest marketing and advertising association in Australia.
It’s such a sweet tie in with our use of technology, sophisticated analytics and data to develop a deep understanding of the consumer (in real time) to create behavioural change to help transform brands in meaningful ways.
In the meantime we’re looking forward to AC&E gala night October 29 to see some great work and find out who’ll take the home the win.