Did not see this one coming. As Australia’s most recognised celebration of “Digital Brilliance”, we were honoured to bring home our very own AMY on Friday night.
Our Head of Business Management, Cheyne Oxford, part of the AMY’s grand jury this year said “Judging was tougher than ever. We we were operating in a climate of ADMA taking the AMY’s on and knowing the increasing importance of digital in the ongoing success of brands wasn’t necessarily being matched by the overall calibre of work out there.”
So much so, that many categories did not see winners on the night, instead we saw a smattering of Highly Commended nods and many with nothing at all.
So, when we heard AFFINITY called out as the winner of Best Digital Advertising or Communication, we were more than stunned.
Well done to our team for your continued persistence in crafting digital that not only delivered a first for its category, but drove an interaction rate of 72% of all people viewing the piece compared with an average CTR of 0.04%! An insanely high result which translates into our intended target collectively viewing our client’s message for 12,348 minutes or 206 days over the four months that the campaign was live*.
Congratulations too to ADMA for not only resuscitating the AMY’s from the brink, but for putting on a great evening. Most of all, it’s essential there’s a peak industry body actively championing excellence in digital communications in this country.
*Sadly, we’re not permitted to publish any specific information about this case study due to regulations, but would love to talk you through it in person.
