M-Web Spam Filter

17th August 2011

By Affinity

M-Web Spam Filter

What is it?

M-Web is South Africa’s biggest and most well known internet provider. To show how effective M-Web’s spam filtering product is they literally ‘blocked out’ all the ads across a double page spread in a national newspaper with the simple message of “This ad was blocked by MWEB spam filter.”

Why we like it?

It’s a perfect combination of simplicity & creative use of media. By using a very simple & noticeable message across multiple low cost placements, the ads have become far more engaging and effective than if they opted for another placement (for example a DPS)

Explore more articles

Potential Realised

Are you ready to realise your potential? Whether you want to put your brand, or your career, on the path to growth we should chat.
Call AFFINITY’s CEO, Luke Brown, on + 61 2 8354 4400.