On Thursday evening, we tensely faced a short-listed field of big budgets, reputations and smart campaigns with Mondelez, Lego, Google and John West. In this context it’s especially incredible to us to be chosen as the agency that delivered the best media thinking of the year.
The jury said: “There could not have been a more comprehensive winner… with a business oriented case study.”
So as the industry chews the fat on what constitutes award winning work and what the hell are we here for anyway, we sense a changing of the tide with this work being recognised as the pinnacle of media thinking. At AFFINITY we believe the answer is simple: we’re here to create great thinking that delivers meaningful results for our clients’ business.
Our approach is about pinpointing the right people and reaching them at the right time. This contrasts with the spray and pray approach of the traditional media agencies. Our in house ability to exploit ‘Big Data’ insights, meant we uncovered a marketing nirvana for our client – the exact tipping point to sale. And the kicker was we had the capability to translate our insight into action through building our own proprietary technology to interface with our programmatic buying tools. This allowed us to activate media spend at the very moment buyers were most likely to be influenced, and turn it off in real-time, when they weren’t; a world first. These data and media smarts resulted in an incremental review ROI of 54:1.
We’re hungry to work with clients who are sick of an industry infatuated with case studies bloated with media mentions, click metrics and social reach figures that have absolutely nothing to do with the brand’s bottom line.
We know you’re out there, likeminded clients seeking a group of commercially minded strategists with the technical ability to convert ideas to sales. We hope to be working on delivering an exhilarating return on your marketing investment soon.
