As an agency dedicated to using our minds to make a measurably positive impact on the world, it’s a thrill to be recognised in one of the toughest effectiveness competitions around, the Australian Effie Awards, for our work with Concierge Carwash. Outcomes are built into all we do, no matter how big or small, and the work we did for this client truly demonstrated that.
All our thinking is critically assessed on two key criteria: objectives and outcomes achieved. These two elements represent the essence of the Australian Effies, which demand you can prove:
- Your work had a high degree of difficulty
- Your work unequivocally drove the results
- The results themselves are impressive in the context of the objectives
Under the toughest of COVID conditions we were confident we’d met these criteria. Which is why we were thrilled to hear that 166 judges thought so too, making us finalists in three different categories:
- Clever Use of Research or Data
- Outsmarting COVID
- Marketing Solutions other than Advertising
Whilst it’s always a thrill to add another Effie to shelf (and help keep the other 11 company), we feel pretty chuffed to be included on this list given the calibre of work that’s been recognised. Winners will be announced on October 19, and we can’t wait to get dolled up for the big event.
