MEDIA growth
Only half your media is working. And we know which half.
Even though media is the biggest marketing cost for any business, it is also the least understood. With 30 years of economic tailwinds, media waste has been easy to hide. Underperformance often passes for effectiveness. But when every dollar counts, under-effectiveness becomes far more critical than under-spending. CEOs suspect there's waste in the system. CMOs feel the pressure to prove and improve ROI. And Brand Managers don’t realise just how much media performance is being left on the table.
CALCULATE YOUR MEDIA WASTE
Brand waste in digital media 20231
of digital media spend is wasted1
increase in Digital media wastage - 2023 v 20221
of media channels are under-funded2
of radio campaigns receive insufficient weekly investment2
of video ads are “unviewable” 3
Bounce rates, That’s Up To
Uncover, quantify and fix your media waste with Media Growth Finder.™
AFFINITY’s Media Growth Finder can identify exactly where your media is leaking performance, quantify it, and fix it to unlock growth for your brand. It’s not just another audit. It’s measurable, provable outcomes.
In fact, so provable that if AFFINITY doesn’t match or exceed your incumbent media partner’s ROI in 90 days, we’ll refund our fees on that channel.
01. Discover
Take a free self-assessment with AFFINITY’s Media Waste Calculator. In just eight simple questions, our algorithm will provide a health check on your brand’s media.
02. Diagnose
AFFINITY’s Growth Finder Diagnostic conducts a full-spectrum assessment of your media performance, channels, creative fit, targeting and measurement systems to identify leakage and growth potential.
03. Deliver
AFFINITY Media+ provides full-funnel media planning and optimisation, powered by data and technology to not only address the media waste but realise your brand’s marketing potential.
Media Waste Calculator
In just five minutes and eight questions, our algorithm will provide a FREE assessment of your brand’s potential media wastage.
Make every media dollar drive real growth.
Talk to our Media Data experts about how to reduce (or eliminate) ineffective media spend to unlock the full potential for your brand.
Trusted by Growth-hungry Brands
