Blog

The CX solution that’s saving an industry

April 29, 2022

Moments that Matter in CX 

April 21, 2022

From Input to Asset: reframing Data for better business outcomes

April 6, 2022

Choice paralysis – why your digital transformation is stalling

March 7, 2022

Why You Might Need A Customer Data Platform, And How To Implement One

February 21, 2022

The tortoise, the hare, and how they beat the Super Bowl

February 15, 2022

The mechanics driving an effective dashboard

February 7, 2022

The CRO-down on Conversion Rate Optimisation

January 31, 2022

Black Friday Deals: did they deliver for brands?

December 14, 2021

AFFINITY leads the way at WARC

December 8, 2021

A Meta Guide to the Metaverse

November 25, 2021

Marketing Lessons from Lockdown Life

November 23, 2021

Improving Ecommerce Performance: Can Slow Movers Fast Track you to Success?

November 16, 2021

Why Brand Purpose is Good Business

November 12, 2021

The Keys to Effective Brand Purpose Are Just the Keys to Good Marketing

November 9, 2021

The Client – Agency Value Equation

November 4, 2021

Display Ad Tracking Codes Made Easy

November 2, 2021

The 10 ViacomCBS Effect

November 1, 2021

The Three Funnel Strategies Your Marketing Needs

October 28, 2021

A Review of Seven's 2022 Upfront

October 19, 2021

Confessions of a lockdown, chocolate-eating dataholic

October 7, 2021

Remote Control: How to create a remote onboarding experience that works

October 6, 2021

Lessons in Effectiveness

September 28, 2021

Connecting the Dots

September 24, 2021

More than just cosmetic: the impact of ESG

September 22, 2021

Stats Made Simple Part Three: Putting Your Results to the Test

September 21, 2021

B&T 2021 AOTY: It’s the Company We Keep

September 14, 2021

38% More Effective DOOH?

September 7, 2021

Our Latest Bright Sparks

September 1, 2021

Stop and Smell the Roses: The Case for Saying No to Change

August 30, 2021

The Undeniable Importance of Social Listening

August 17, 2021

Read This if You Hate Being Bored

August 2, 2021

Singlemindedness and the Two Types of Investors

July 20, 2021

The Conscious Consumer

June 1, 2021

Why Video is Entering a New Age in 2021

May 28, 2021

The Parallel Tracking Universe of GA4

May 26, 2021

The Impact of COVID-19 on Media

May 21, 2021

Why Modern Marketing is Rapidly Losing Focus

May 18, 2021

Why We Shouldn’t Underestimate the Rational Importance of Emotion

May 13, 2021

Take It Away! The Power of Subtractive Thinking

May 11, 2021

Why EX is Critical to CX

May 6, 2021

Opposite Day: The Power of Inversion

April 28, 2021

It’s Official. We’re One of the Best Places to Work in Australia.

April 21, 2021

Data Update: Will You be Giving Your Advantage Away?

April 20, 2021

The Unbearable Lightness of Being Digital

April 19, 2021

Three Tips From WARC’s 2020 Best Use of Data Awards

April 15, 2021

AFFINITY to Join Effies 2021 Jury

March 16, 2021

Privacy Wars: The Fall Out Will Be on Marketers

March 11, 2021

Privacy Please!?

March 9, 2021

Swimming Upstream: Can Strategy Move Beyond the Brief?

March 8, 2021

Everything Old is New Again

March 5, 2021

Building Brain Fitness

March 1, 2021

What an Effective Way to Kick Off 2021

February 26, 2021

The NPS Debate: Why It's Time to Move on

February 22, 2021

The World’s Best Advertising and Marketing Effectiveness Campaigns 2021

February 18, 2021

Learning from a decade of effectiveness

February 10, 2021

The Trouble with Institutions: 5 thoughts on how Australian Universities can get their groove back

February 1, 2021

Trends Schmends: Why AFFINITY won’t be jumping on any of this year’s bandwagons

January 27, 2021

Pivot. Roll. Zoom. An unprecedented look at the highs and lows of 2020

January 14, 2021

How taking a break from advertising can make you more effective

December 9, 2020

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