Here’s cheers to good ideas. We’ve bagged another Finalist nomination for Affinity’s innovative contraceptive launch campaign for MSD, this time at the 2012 Global Awards, part of the New York Festivals.
It’s one of the toughest awards shows on the international calendar, so we’re really excited to be nominated. The Global Awards set the benchmark for excellence in healthcare advertising and communications.
Affinity will be up against some the best campaigns in the world, and it just goes to show that a clever, engaging digital idea will always resonate, especially amongst Gen Y women.
“We’re really proud of the campaign, and the brand growth has gone way beyond expectations for our client,” said Shannon Sutherland, Affinity Creative Director. “Winning a Global Award would be the icing on the cake for MSD”.
Award winners will be announced on December 6, 2012 in New York. The Comms Council hosts a Bravo awards event in Sydney in conjunction with the Awards, so hopefully we’ll be celebrating well into the night.
Visit our blog post Award night for a re-cap of the event and result.