January has had an absolutely stellar kick off, as the team brought in the new year with the Grand Prix in Best Use of Data at the prestigious WARC Awards… for the second year in a row.
Take a peek at how we pinpointed the perfect future moment for our client to talk to fretful mums by developing a predictive model for our ‘Prospan – Don’t Ignore A Cough’ project.
As a global award that recognises the role of data effectiveness communications strategy, the WARC Media Awards are home to the greatest contenders in the advertising business. To have edged out McDonald’s and Disney in this category, it’s a true honour – especially bagging two from two at this international level!
“The calibre of brands and campaigns in this category show that ‘data’ is finally maturing from a buzzword to being commercially applied in more creative and effective ways. It’s a privilege to pick up the Grand Prix for the second year running.” – Luke Brown, AFFINITY CEO
As more marketers look to leverage data to gain competitive advantage, achieving results at scale is still elusive for many brands. We’re excited to be part of the vanguard to deliver scary smart predictive data work that is consistently demonstrating that data can be both effective and creative.
Putting a cherry on top of this recognition, WARC also acknowledged AFFINITY in successfully using data to identify the right audience at scale awarding us with an additional Special Awards in Data Driven Insights.
We might not be able to see the future, but we’re very good at predicting it!
