Well, the nominations just keep rolling in here at AFFINITY. The latest good news comes out of Singapore as the 2016 Asian Marketing Effectiveness & Strategy (AMES) Awards Shortlist was released over night.
APAC’s foremost ceremony honouring results-oriented marketing, the AMES awards recognise clients and agencies that transform businesses and brands. So naturally, we’re thrilled to announce that four recent AFFINITY entries have been shortlisted for our region’s most prestigious effectiveness awards.
In the categories of Data & Analytics, Effectiveness and Media Strategy, three AFFINITY nods come from our ‘Diving into Data’ work for Narellan Pools – a project that’s already netted us an MFA ‘Best Use of Data’ award and an MSix ‘Clever Data’ award last year.
Meanwhile in the e-Commerce ‘User Experience’ category, this year’s AMES jury has also recognised our interactive visual design for baby sleep manufacturer Love to Dream’s ‘Sleep is Back’ website – a project that’s also just recently been named an Official 2016 Webby Award Honoree.
At AFFINITY, we believe in innovation and a single-minded focus on marketing effectiveness and commercial results, rather than campaign gimmicks. We’re proud to be recognised as a leader in the field at such a prestigious effectiveness awards show. Here’s hoping we can find some space on the agency mantle (and some shiny new friends for our Campaign Asia Pacific Agency of the Year award!) with a strong showing at the 2016 AMES – announced 31 May at the Grand Hyatt Singapore.