It’s been a great 12 months of growth for Affinity, thanks to new integrated account wins and even more projects from existing clients, particularly in the digital space.
To harness the momentum and create even more, we’ve been busily bolstering our own ranks with new Affinity talent.
Adam Shar has joined Affinity as Business Intelligence Director, a.k.a. the guy who turns big data into digestable gold for clients through highly effective, practical and measurable media strategies. Already he’s had a significant impact in creating even better value for our clients.
Lucy Lavery, our recently appointed Senior Business Director, is now heading up our major client Genea. Lucy brings exceptional industry knowledge of all things medical and scientific, having worked on the likes of SCJohnson, Kimberley Clark and J&J while at Publicis Lifebrands and URSA Clemenger. She’s a fab fit with us and a great win for Genea.
Jetting straight in from Paris Y&R, Muriel Mallet has also joined Affinity as Business Director, Key Accounts. By request, we call her Mel. Quite possibly due to how Muriel sounds with our Australian twang. Mel previously worked on major integrated campaigns across Europe, with a strong focus on digital integration and social. Her extensive expertise and unquenchable enthusiasm for all things digital adds great balance to our growing client service team.
Last but not least is our fast learning grad, Amy Marnie. She recently joined our team as Business Executive, and so far she’s doing a great job on Genea, supporting them through one of the busiest times on the comms calendar.
Welcome to you all. Now back to work...