You may have seen this ad released at NY Advertising Week for Adobe’s Marketing cloud service. It stresses in a funny way how managing data and being able to understand data is key for the success of our clients. The ad showed how an under-educated Encyclopedia CEO turned the world upside down when his company sees a spike in online orders. It is over-exaggerated of course but the there a simple truth behind it: without a clear understanding of your consumer path, how can you work efficiently and optimise your sales?
You don’t necessarily need the crème de la crème of software to do this. Depending on the nature of your business, simpler tools might be all you need. For instance we recently helped one of our clients to track sales of their products using others’ existing online shops. Early data has provided a clear picture on the user path to sale and given us insights on how to optimise their sales path, getting our client and their online sellers a better return.
At Affinity, we’ve been developing software that goes even further in analysing your customers’ path to sale, to give you rapid, actionable insights and help drive your business forward.
If you want to find out more, give us a buzz and we’ll be happy to come for a coffee and tell you more.
Client: Adobe. Click, Baby, Click!
Ad Agency: Goodby Silverstein & Partners. USA.