Retro mobile phone design makes a comeback

samsung master headline

Remember the flip phone?  Samsung does. On a recent posting to their Flickr page, Samsung recently announced the availability of the new Samsung Master 2014 flip phone.

At first glance, they look similar to the flip phone of the past.  But underneath they are packing some serious hardware and software specifications:

  • 3.7-inch Super AMOLED display (on the inside and the outside) with 480×800 pixels
  • 2.3GHz quad-core Snapdragon 800 processor
  • 2GB of RAM
  • Android 4.3 Jelly Bean
  • 13-megapixel rear camera
  • 2-megapixel front-facing camera
  • Dual-SIM support (GSM+CDMA)
  • 1900mAh removable battery

What’s behind Samsung’s release of these more retro designs?  Samsung is clearly targeting the ‘middle and older generations’ with this device, a market I believe has become overwhelmed with the complexity of today’s modern smartphone.

The flip design gives it’s consumers a classic, familiar keypad for phone dialing, as well as a 2nd screen for access to basic smartphone applications such as contacts, calendar, and web browsing.  The flip design also provides other key advantages such as longer battery life, tougher hardware (no large slab of glass to shatter) and a phone that stands out from the smartphone crowd.

Look for this trend to continue, as the market for standard smartphones is flooded with look-a-like designs.

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