TANGRAMS – the final piece of the puzzle

29th September 2017

By AFFINITY

TANGRAMS – the final piece of the puzzle

Back in March we entered the TANGRAMS (previously the AMES) and we’re delighted to have created a perfect square – picking up four trophies across Data and Analytics, Digital Strategy and Intelligence – Gold, Silver and two Bronze respectively.

The TANGRAMs honour outstanding marketing strategies that deliver real business results. They are also a dissection puzzle made of 7 flat shapes… perhaps there’s another 3 coming next year?

Our Results:

GOLD: Data & Analytics: Response / Real Time Data

SILVER: Data & Analytics: Data Mining (Audience Association & Clustering Analysis)

BRONZE: Data & Analytics: Customer Intelligence

BRONZE: Digital Strategy

Our Gold for Data and Analytics backs up our recent wins at the Effies for Best Data, and reinforces our agency ethos of using the Science of Creativity, and not just creativity alone.

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Potential Realised

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