We’re excited to report some news back from New York – AFFINITY has been ranked seventh most effective agency in the world in the 2020 New York Festival AME Agency Report, and 2nd in Asia-Pacific.
The Annual Agency Report
The Report places us as seventh globally in the annual report for our work for Tourism Central Coast. “Building a Big Brand from Little Adventures” shifted perceptions of the Central Coast region by repositioning the destination as the home of little adventures for intrepid Sydneysiders.
The results? Central Coast’s share of regional NSW Tourism rose 11.3% because of the campaign, reversing a 4-year decline, and jumped 4 places on the list of most desirable places for people to visit (from 13th to 8th).
The judges had some kind words, with Dom Hickey, Head of Planning for DDB Group Australia saying “Central Coast Tourism uses smart targeting to break Aussies out of their well-worn holiday choices. The insight is sharp and the results well-defined and benchmarked.”
We’re big fans of the AMEs for their focus on both creativity and effectiveness for clients. AME-winning campaigns demonstrate a ground-breaking solution to a challenging marketing problem solved via strategic planning, creative execution and producing measurable results. Over 26 years, the AMEs have recognised the fundamental purpose of advertising and marketing – to drive the success of brands.
If you’re interested in achieving some world beating outcomes for your brand, get in touch.
